As in previous years, here’s what you will learn:
• what really works in today’s high-growth sectors – social media, branded content, influencer marketing and data analytics
• how to anticipate what’s coming next, from the tech leaders in USA and China: voice activated technology, “new retail”, O2O and OTT
• how to drive new revenue through opportunities in experiential creativity and multi-sensory communication
• how to win the war for talent, when tech and entertainment start-ups are streaking ahead
• how to develop a leadership vision of the ‘big picture’ issues which are dominating client boardrooms: corporate purpose and integrity in an era of scandal and fake news
• how to dramatically increase your agency’s profitability, by switching from cost-plus to value-based pricing: it’s not easy, but it is possible!
For a reminder of our 2018 speakers, please click here.